CVSA worked with the Paramount/CBS network to educate passenger vehicle drivers about safely sharing the roads with large trucks. The campaign included videos, digital ad banners, and video and static awareness ads, which were featured on websites, social media and CBS’s digital streaming channels. The digital campaign delivered more than 8 million impressions.
In addition, the identification and prevention of human trafficking is a priority for law enforcement jurisdictions throughout North America. During Operation Safe Driver Week, officers reported conducting 1,924 awareness and educational activities to raise awareness of the crime of human trafficking, indicators to look for and what to do when a victim of human trafficking has been identified
The Operation Safe Driver Program, part of the Commercial Vehicle Safety Alliance’s suite of transportation safety programs, was created to reduce the number of crashes involving commercial motor vehicles and passenger vehicles due to unsafe driving behaviors. Through initiatives like Operation Safe Driver Week, law enforcement jurisdictions, the motor carrier industry and federal agencies work together toward the same goal – preventing crashes, injuries and fatalities on North America’s roadways.
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Original article published by CVSA